Over time, some locations shut down or moved, while others thrived. The chain came to prominence in the late 1980s and early 1990s as more audiences chose to view films at a megaplex. The slogan was "Love*Laugh*Live" and "Larger than Life". The chain made the Summer 1990 Entertainment Weekly Honor Roll for movie theaters with the late Detroit Free Press critic Kathy Huffhines declaring, "IT'S FRIENDLY, kicky, and cute and looks like a bright red-and-white jukebox from the outside.". Based solely in Michigan, Star was known for having exceptional service, extravagant interior designs, many screens, and in some cases, stadium-style seating. The Loeks, who were based in Michigan before becoming co-CEOs of Sony Loews Theatres in 1992, designed and operated the Star Theatres chain. Initially, it was a partnership between Jim and Barrie Loeks and Columbia Pictures Entertainment, Inc., the company that owned Loews Theatres in the 1980s. Star Theatres was an American movie theatre chain, initially owned and operated by Loeks Star Partners and Loews Cineplex Entertainment, and later by AMC Theatres. For other uses, see Star Theatres (disambiguation).
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